Why are Japanese skin care and cosmetics brands popular?

They say Japanese cosmetics and skin care products are exciting because they're novel and exotic and they're popular because of their high quality and innovation (just like their cars and electronics).

The difference between Western beauty products and Asian (Japanese) counterparts are the ingredients.

Japanese cosmetics and skin care are natural and non-toxic. Most Japanese brands are inspired by Geisha's commitment and discipline in using organic ingredients.

DHC and Kose cleansing oils, Hada Labo cleansers and toners—to name a few, are staples in every skin care routine of Japanese women.

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